top of page

Knowledge Center
A Sense-Making Approach to Strategy Making: The role of a leader in times of ambiguity
By Dr. Liam Fahey & Hubert Saint-Onge Abstract Leaders experience high levels of ambiguity when successive waves of rapid change...
Liam Fahey
Nov 15, 20241 min read

How to Validate an Insight
My guide on validating an insight
Liam Fahey
May 29, 20246 min read


Five Tips for Creating an Insight Culture
Insight is the new marketplace understanding that makes a difference to the organisation’s thinking, decision making and action.
Liam Fahey
Apr 6, 20215 min read


Outfoxing Your Competitors: Three Keys to Using Competitor Analysis to Beat Your Rivals
Competitor analysis is never just about obtaining competitor data, it is all about crafting competitor understanding that you can use.
Liam Fahey
Mar 30, 20215 min read


Driving a Customer Insight Culture: 4 Questions Leaders Should Ask
Too often the quest for truly new customer insight stops short at data analysis, often just confirming what was already common knowledge.
Liam Fahey
Mar 24, 20215 min read


Is Your Company Insight-Oriented? A Preliminary Assessment
I recently shared a set of questions with mycustomer.com that will help organisations determine how insight-oriented they are.
Liam Fahey
Mar 14, 20213 min read


Not So Fast! When You Get a New Insight, Don’t Jump to Conclusions
When you’ve gained a new insight about change in your industry, you may assume that its implications are obvious and you need to rush in...
Liam Fahey
Aug 13, 20193 min read


Breaking Out of Your Analysis Rut: Take a Fresh Approach to Reach “Aha!” Insights
Most marketing departments assess market position based on a standard set of their “greatest hits” reports, but that's not the full story...
Liam Fahey
May 29, 20192 min read


Centrality of Market Insights for Marketplace Success
Watch a recording of an insight-focused session I ran for ISB (Indian School of Business) – Centre for Business Markets in early May 2019.
Liam Fahey
May 16, 20191 min read


Are You About to Be Blindsided? Expanding Your Focus Can Reveal Valuable Insights
When your brand is the market leader, it may seem the best strategy is to stay the course and reap the profits, but you could be at risk...
Liam Fahey
May 7, 20193 min read


Getting Beyond the Obvious: Finding Real Insight in a World Overflowing with Data
With so much data available, why do marketers frequently disappoint their senior management or clients for failing to provide new insights?
Liam Fahey
Mar 25, 20193 min read


How Do You Validate an Insight?
How do you validate insights if they pertain to the future, are created by humans or could prove invalid over time?
Liam Fahey
Feb 3, 20191 min read


bottom of page